Category Archives: Mobile Marketing
QR Codes vs Mobile Visual Search (MVS)
In the past year, QR codes gradually begun to appear on everything and anything, often in unscannable locations and directing users to content that isn’t mobile optimised. Some notable examples of major QR code misuse include featuring them on posters … Continue reading
The Future of Social Media
As a marketing channel that is increasingly being utilised by businesses, what is the future of social media and what challenges do the channels themselves and businesses that use them face? Frictionless Sharing One certainty is that ‘frictionless sharing’ and … Continue reading
Mobile Payment Is Coming!
Following on from our last post on Mobile Marketing, there’s yet more data out to suggest that mobiles really are where everything is ‘going to be at’ in the next few years. Six months ago, we saw the arrival of … Continue reading
Mobile Marketing: The Facts and Figures
Recent years have seen huge growth in mobile searching. Smartphones are more widely available and consumers are embracing this technology, facilitated by Wi-Fi hotspots and contracts with free data via 3G. Therefore, consumers are increasingly searching on the move and … Continue reading