Category Archives: Google
Google’s Engage Conference 2012 – Featuring Reload Digital!
This year’s Google Engage conference, entitled ‘Box of Tricks’, was the flagship event of the Google Engage for Agencies programme – aimed at working with agencies to maximise results and open up opportunities for their clients on the Google Adwords … Continue reading
Google calls on Reload Digital as top UK agency
Want to know what one of Google’s top partner agencies recommends for your digital strategies? Want to work with the agency Google UK calls on to speak at its events and give feedback on its new innovations? Then stick with … Continue reading
Data Centres: Google vs Facebook
Ever wondered how Google and Facebook manage to answer your searches, send your emails and post your status updates? And how they never ever seem to crash, unlike other systems and sites (naming no names, Blackberry and the London 2012 … Continue reading
Why you need a content strategy
Yes – it’s an increasingly overused cliché, but when it comes to digital marketing, content really is king. Back in the day, simply having a website put you ahead of most of your competitors. And all you had to do … Continue reading
Google Cashes in on Shopping
Whoa there. Google – the bastion of free information and (in theory anyway) the very definition of a level playing field has just shifted its goal posts. By a mile. Yesterday, the search giant announced that its Google Shopping platform … Continue reading
Can Google’s New Algorithm Be Scammed?
As anyone with even a basic understanding of Google’s ranking processes will know, things change. Frequently. In its continual quest to provide the most relevant results for searchers, Google is constantly tweaking and updating the algorithm it uses to calculate … Continue reading
Google’s Privacy Policy Update
As you may well have heard, Google has recently announced changes to its Privacy Policy. But what does this mean? Here’s the who, what, when and why: Who? The main privacy policy change will affect users who have an account … Continue reading
Google Places Listings: What and Why?
According to Google, 97% of consumers use search engines to find local businesses. So there’s a great incentive to have a Google Places listing for your business. What Is It? A Google Places listing is a free, brief profile of … Continue reading
Mobile Payment Is Coming!
Following on from our last post on Mobile Marketing, there’s yet more data out to suggest that mobiles really are where everything is ‘going to be at’ in the next few years. Six months ago, we saw the arrival of … Continue reading
How Are Pay Per Click Ads Ranked?
You will have noticed that when you carry out a search on Google, adverts often appear above and to the right hand side of the organic search results. But how does Google decide whose Pay Per Click (PPC) adverts appear … Continue reading