Author Archives: Paul Jackson
How to get more Facebook followers for free!
Don’t worry, I am going to stick to the title in this article – there’s no big expense in these ideas. However, the first big myth about social media is that it is free. Well, the big myth is that … Continue reading
Importing Your Google AdWords Campaigns to Bing Ads
If you’re running an effective Pay Per Click ad campaign on Google AdWords, you’ll already be reaching out to a wide audience of potential customers for your business. But an often overlooked and worthwhile channel is Bing and Yahoo! ads. … Continue reading
Predictions for 2013 – From the Reload Digital Team
Time to gaze into the crystal ball…(remember, if you agree with our predictions please give us a Like/Tweet/+1!) After much discussion in the office, we foresee some major shockwaves flowing through digital in 2013. Some of the anticipated changes and … Continue reading
Google’s Engage Conference 2012 – Featuring Reload Digital!
This year’s Google Engage conference, entitled ‘Box of Tricks’, was the flagship event of the Google Engage for Agencies programme – aimed at working with agencies to maximise results and open up opportunities for their clients on the Google Adwords … Continue reading
In 60 Seconds… Facebook Advertising
In the first in our series on monthly ‘In 60 Seconds…’ videos, Paul (Digital Marketing Consultant @ Reload Digital) takes on the topic of Facebook Advertising. Here is his quick guide to how Facebook Advertising and Ad Targeting works and … Continue reading
Facebook News Feed Ads – The Potential Impact
Much furore has already been kicked up around the news that Facebook is set to trial the allowance of adverts from any firm (whether you have ‘liked’ them or not) in people’s news feeds. But what does this really mean … Continue reading
Traditional Marketing vs. Digital Marketing
Some business are whole-heartedly placing all their traditional marketing budget into digital marketing, whilst others are clinging on to what they consider familiar, tried and tested offline methods. But what should your business do? Here are the key considerations to … Continue reading
Facebook Demographics – Are Your Customers There?
A very common misconception is that Facebook’s 33 million UK users (that’s over 53% of the population!) are all teenagers and University students. As a result, businesses targeting older users have steered clear from featuring Facebook in their online strategy … Continue reading
QR Codes vs Mobile Visual Search (MVS)
In the past year, QR codes gradually begun to appear on everything and anything, often in unscannable locations and directing users to content that isn’t mobile optimised. Some notable examples of major QR code misuse include featuring them on posters … Continue reading
Facebook Timelines for Businesses
Facebook began to roll out its new Timeline style profiles for personal pages towards the end of last year, and it was recently announced that in the coming weeks, remaining old-style profiles will become timelines, regardless of whether users opt-in … Continue reading