Author Archives: Cara Whitehouse
How To Make A Video Go Viral
It’s the holy grail of many a marketer’s aspirations: making a video that will go viral. But what is it that makes millions of people watch and share clips of the Old Spice Guy, cute kittens or Psy’s Gangnam Style? … Continue reading
Google calls on Reload Digital as top UK agency
Want to know what one of Google’s top partner agencies recommends for your digital strategies? Want to work with the agency Google UK calls on to speak at its events and give feedback on its new innovations? Then stick with … Continue reading
Data Centres: Google vs Facebook
Ever wondered how Google and Facebook manage to answer your searches, send your emails and post your status updates? And how they never ever seem to crash, unlike other systems and sites (naming no names, Blackberry and the London 2012 … Continue reading
Why you need a content strategy
Yes – it’s an increasingly overused cliché, but when it comes to digital marketing, content really is king. Back in the day, simply having a website put you ahead of most of your competitors. And all you had to do … Continue reading
How to Influence the Influencers
What social media offers a brand is the opportunity to create a buzz. Word of mouth is one of the most valuable forms of marketing – and social media enables it to spread like wildfire. A campaign that goes viral … Continue reading
What is a Bounce? And why does it matter?
There’s a lot of ‘Geek Speak’ in digital land. And if you’re not fluent in it, it can make life horribly confusing. So: here’s a 60 second run-down of Bounce Rates and why they matter. A ‘Bounce’ occurs when a … Continue reading
Google Cashes in on Shopping
Whoa there. Google – the bastion of free information and (in theory anyway) the very definition of a level playing field has just shifted its goal posts. By a mile. Yesterday, the search giant announced that its Google Shopping platform … Continue reading
Can Google’s New Algorithm Be Scammed?
As anyone with even a basic understanding of Google’s ranking processes will know, things change. Frequently. In its continual quest to provide the most relevant results for searchers, Google is constantly tweaking and updating the algorithm it uses to calculate … Continue reading
E-commerce Tracking
So – you’re getting your Analytics stats. You can see where people are coming to your site from. You can see what keywords are generating the most visits. You can see how long people are spending on the most popular … Continue reading
How To Manage Your Reputation Online
As the old saying goes, you only get one chance to make a first impression. And it’s a mantra that is doubly true for both individuals and businesses online. When a user has literally millions of other websites at their … Continue reading