Reload started by understanding what keywords and channels best aligned with Hudson’s target markets. From there, the results started to speak for themselves.

Objective

Grow the brand's year-on-year digital performance and position the site prominently online.

Reload Digital has been working with Hudson Shoes for over 3 years, providing Search Engine Optimisation and Pay Per Click campaigns designed to attract new customers to the Hudson website.

 

Strategy

Targeting a series of high volume and highly competitive keywords, Reload has worked with Hudson to implement on-page strategies that have improved the SEO-friendliness of the site. A programme of content marketing, outreach and ‘promotion’ has also been developed to drive referral traffic to the site and boost its authority in the Search Engines.

Complemented by a high-performing Google AdWords campaign, assisted by remarketing, Hudson’s online performance continues to go from strength to strength.

Tactics

  • Using Google AdWords and Bing/Yahoo advertising to ensure maximum visibility for branded searches and encourage direct sales
  • Optimising Google Shopping to generate both branded and unbranded traffic and sales
  • Employing premium remarketing platforms to drive first-time actions and repeat business
  • Pro-active advertising campaigns to boost awareness of sales and launches of new product ranges
  • International advertising campaigns, including translation into European language, have strengthened Hudson’s global presence

“Reload have been great to work with. They astutely identified keywords that would bring new traffic and customers to our site, and have achieved impressive year-on-year improvements both in terms of visitors and bottom line revenue.”

Ready to see how Reload can help you too?